Online Marketing

How to Develop a Career in Cyber Security

The internet and technology are here to stay, and the impact and role they play in our daily lives just keeps growing. With this increased use of technology, there are now great demands for people to work in the field of cyber security. New risks and issues pop up daily, and we must be able to fend them off and stop them from causing serious issues. Becoming a cyber security professional can be a great career move.

Cyber Security Defined

Cyber security, also referred to as computer security, is the concept of keeping computers and other technological devices secure from harmful elements. This may include stopping hackers, preventing a virus or securing data so it can be transferred safely. Almost anything you do online has an underlying aspect related to security. For example, when you go to look at your UAB school account, you probably have to enter a username and password. These two things help to secure your information so that nobody else can access it unless you give them specific permission to do so.

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Security, though, can get complicated because the people trying to steal information or otherwise cause harm are becoming more advanced as the attempts to stop them become more advanced. If your personal information from your UAB account were to fall into the wrong hands due to a major security breach, major issues could result for you and the school. Nobody wants to see this happen, so this is where a security specialist would step in.

Steps to a Career in Computer Security

You want to begin with a solid education in computer science. There is really no way to specialize in cyber security unless you understand the basics first. Security is complex, and this requires a good foundation in skills like programming. You try to build up a solid base by getting at least a bachelor’s degree, but a master’s degree, like one from Marysville that specializes in cyber security, can really give you that start you need in the field, and Marysville’s cyber security masters program is now online, which makes it even more convenient.

You also should enter the field, working in entry-level positions to give you a good working knowledge of computers and practical experience in putting your skills to use. You should start working even while still in school. You need that experience in order to get hired in a cyber security positon. Employers can be very strict about requirements, so you may want to do a check of what employers are looking for in computer security personnel, so you can build the skills you need and gain the experience they require.

There is no doubt that the field of cyber security is growing and has a real need for qualified professionals to fill key roles. However, unless you have the education and work experience required, it will be very difficult to ever secure a job in this field. It takes some work, but in the end, it is very much worth it to get a job where you can help protect others and put your computer knowledge to work every day.

Useful Video Ideas for Launching a Business YouTube Channel

When you create a YouTube account for your business, you have the right to post as many videos as you want. You can then use the provided links to share those videos on Facebook and other sites or place those videos on your company’s official website. While you might think that all you need is a good camera and an internet connection to create and upload those videos, you also need some good ideas. Before working with a marketing company like iCrossing, look over some ideas for the videos you could create for your company. Then, after you have come up with some unique ideas, utilize the services of a company like iCrossing to create a plan of action.

How To Videos

Some of the more popular videos on YouTube are simple how to videos. These videos walk users through the steps of everything from building a deck on their homes to changing a light bulb in their cars. Your how to videos should focus on either the products you sell or some of the services that you offer. If you own a company that sells car parts, you might post videos on repairing broken taillights or replacing spark plugs. A company that sells clothing can feature videos on how to put together different outfits.

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Office Tour

Customers often have an interest in how online businesses work. They want to know if that business has a dedicated office somewhere and what its employees are like. Consider shooting a simple walk through tour of your office that you put online. Do a basic tour of each area of your office, but make sure to stop and chat with some of the workers you come across. You can also do interviews with employees and let them share with customers why they like working there, what they do and how they help those customers.

Products in Action

If you sell products, give your customers the chance to see those products in action via your YouTube channel. Hello Fresh and other food subscription boxes often post videos that show everything that comes in the current box, which lets customers decide whether they should subscribe. Nike and other shoe companies use their YouTube channels as a way to show real life people and athletes wearing their clothing and shoes on the track, course and court. Seeing those products in action gives customers an idea of how they can use the same products and may encourage them to make a purchase.

Insider Advice

Customers look at business owners and executives as professionals with experience in the field. Use your YouTube channel to show your experience with videos that provide customers with insider advice and tips. A company that specializes in diet and nutrition can share videos that talk about creating a healthy diet plan, healthy snacks for office workers and the importance of proper hydration. If you do landscaping, you can post videos that discuss how to choose the right plants for different climates or how to properly care for certain flowers. Let your expertise come across in every video that you post.

YouTube is just one of the more popular social media sites used by businesses today. Whether you post serious or funny videos, you’ll quickly see your watch count rising as more customers find and share those videos. Your YouTube channel can include insider advice, a tour of your office, products in action or how to videos.

Vital Web Design Tips For Growing Companies

Do you want to propel your company to the next level? Is your business going from strength to strength at the current time? Then it’s probably a good idea to make some changes to your website. Having a simple domain was fine while your company was small. However, you’re going to need something a little more substantial to keep up with demand. So, we’ve created this article to give you some great advice. So long as your new site design contains all the elements listed below, you should be okay. If it doesn’t, you need to go back to the drawing board.

Excelerate Team, Monday August 29, 2011, at Excelerate Labs in Chicago. photo by alBerto-Trevino.com

Live chat features

Customer service is an essential part of running your modern business. It’s also a vital part of running a successful business website. However, most people have no desire to call your team on the telephone these days. Responding to thousands of emails can take a long time, and so you should add a live chat feature to your site. That will allow customers or potential customers to get in touch in real time. They can make complaints to members of your team or ask questions about your products. Research shows that responding to queries quickly can stop a customer from leaving your website. As you know, most people will look elsewhere if they are not satisfied.

Simple navigation options

The design experts at Perth Web Design know that simple navigation options are essential for modern domains. Indeed, that is why they always recommend their clients keep things as basic as possible. Internet users don’t want to work hard to find their desired products. They will leave a website that seems complicated and look for something easier to grasp. For that reason, you should look at popular selling sites like Amazon for inspiration. Millions of people make purchases through that domain every single day, and that’s due to the simplicity. If you can replicate their concepts and techniques, you’re onto a winner.

Keyword-rich content

You need to make sure your site appears in all the correct listings on Google. That means you need to engage in some basic SEO techniques at the very least. With a bit of luck, your chosen web design agency will handle most of the hard work. However, you can still make improvements whenever you have time. Make a list of all the keywords and phrases you would like to target. You can then begin to add them to the content on your website naturally. For instance, let’s presume you want to target the phrase “adult skateboards.” You could add sentences like “we stock the best adult skateboards on the market.” You get the idea, right?

Those web design tips might seem simple, but you wouldn’t believe how many companies get it wrong. Sometimes you have to start with the most fundamental elements to ensure you build from a firm foundation. Continue your research to ensure your new site produces the best results possible. Remember, you can split test changes to see how they affect your conversion rates. That is a strategy all the top companies use with great success.

Grab your customers attention Immediately -Online stores

115Online shopping is one of the best ways to do shopping in an efficient manner. Through Online Shopping you can able to jump over a shop to shop easily, Change to Purchase the right product as in your mind with a plenty of discounts. Now this season is a festival season such as Christmas, New Year and more. This is the right time to grab your customer attention for Online Stores.

Many survey also revealed that most of the customers responding more positively to pictures and videos posted on YouTube, Pinterest and more rather than text. Based on the traffic analysis, you can figure out that the most will view all content delivered via videos and pictures but few of visitors only reading 50 percent of content before they begin to redirect that commercial site. As a online retailer you need to take advantage of multimedia.

How to improve sales from your online store:

Your site must be visible where consumers are searching that is the most important factor for this you could find aplenty tool that makes your website is always within eyesight in your local area. Offers a better chance to be easily found your websites in online directories, search engines, apps and map services. Then constantly and anatomically update your company’s important details so they appear on – for example – Google Maps, Thomson Local, Facebook, Foursquare, Yelp, TomTom, Scoot and newspaper directories such as Mirror Online and Independent Online.

How to improve sales from your online store:

It is a another option to garb a attention between the users Don’t ignore basic layout rules, and if in doubt, keep things minimal. You must create trust and user-friendly buying experience by setting the scene for products, brand recognition, suggest reassuring speed and modernity.

Follow these things and grab the attention of your customer.


 

Coming Soon – The Largest E-commerce With Its Own Logistics Network

It has been reported that, Amazon Inc. a well known and one of the world’s largest e-commerce firm has plans to use its own logistics service for delivery of various products sold through its vendors in India, Amazon.in. Presently, Amazon is one of those e-commerce firms with their own delivery network though others also deliver some of their products on their site namely Myntra, Jabong and Flipkart. Amazon has been following a hybrid logistic model delivering a portion of the products with the help of other logistics firms in dispatching some of their product which are sold by vendors on the market platform. ( Image by GeekWhenSpoken2 )

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Purpose of this Venture
The decision behind this venture is to move with launch of high end products namely apparel thereby increasing tie ups with the local sellers which can form the cruz for the company’s strategy enabling them to face competitors in India which is one of the fastest growing e-commerce market in the world.

Amazon had earlier set out the process of setting up its logistic network more than a year ago before it had unveiled the India focused e-commerce platform and with it huge spread all over the country, the need to hire additional people to handle the running the strategy of delivery of products was essential. This in-house logistics would provide the much needed control over delivery time besides addition to fixed costs of running an e-commerce market. ( Image by sherwebdotcom )

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Control on Delivery Model
A controlled delivery model could also be of great advantage to Amazon with an assurance for buyers to purchase products from its platform since the main criteria is the swift delivery time schedule where the marketplace is faced with issues over vendors shipping products on their own.

Moreover by shipping products for other vendors, there are capabilities of generating revenue from shipping the products and it was reported that for the fourth quarter ending on December 31, the worldwide shipping revenue of $1.1 billion as against shipping cost of $2.3 billion, had a net shipping cost of 4.7 percent or $1.2 billion on global net sales. Shortly, Amazon will now use its own logistic network in delivering major portion of their products which are sold on its Indian portal.