Tech News

10 Tools to Up Your Company’s Bottom Line

Are you ready to boost your business’ bottom line? We’ve got a great roundup of small business tech tools that can help save your company time and money and make you more productive. Check out this simple guide to ten of the best tools to boost your bottom line.

perspica-improves-your-bottom-line-e1470851527322-1Big Data Analytics Software

According to Business News Daily, it’s time to invest in software that will provide you with real time big data reporting and analysis. Big data analytics is best for remarketing campaigns. Find a tool that will integrate into current business intelligence and analytics applications you have, so that you can make the data you currently have work for you.

Cloud-Based Phone System

Use a cloud-based phone system, so that any business calls go directly to your smartphone. Such systems allow callers to reach you on mobile devices via call routing. Make sure to look for services that offer the features you need, like automated menus and voicemail to email.

Communications Hub

If you’re having trouble keeping track of where all your conversations with colleagues and partners are happening, it might be time to invest in a unified cloud communications hub that will keep everything in one place, so that it’s easy to find. With communications hubs, emails, instant messages and contacts will all appear in the same interface, boosting company efficiency and productivity. Most communications hubs allow you to make free video calls, as well as calls to landlines and mobile phones. Some hubs even include your social networks in the interface.

Financial Software Suite

Use a cloud-based, integrated financial solution to stay organized when you’re dealing with finances, invoicing, accounting, payroll, payments, budgeting and taxes, according to Many of these solutions also offer mobile apps, so that you can easily check your finances on the go. Make sure that you do your research and find one that specifically works for your company’s size, needs and wants.

Web Conferencing Service

Web conferencing is a great method of communication, especially for companies that include remote employees, clients or partners that want to increase productivity while slashing travel time and costs. If you’re interested in a video conference tool, consider checking out a service like BlueJeans.

In-Store Analytics System

Keep track of foot traffic and in-store customer interactions with an in-store analytics system. This type of software is great for small retail businesses. This tool will include Bluetooth-enabled devices to transmit data between mobile phones and tablets, so that you can keep track of your performance metrics. If you want to see the number of customers coming into your store on a daily basis, as well as conversion rates, this type of system is the perfect way to see your customer statistics and make educated decisions about your small business.

Online Payment Networks

Are you still using paper checks to pay your employees? Paper checks are an incredibly inefficient way to send payments. You waste money on postage, envelopes and invoice stationery. Using an online payment network instead will save your company time and money and boost your bottom line. These networks are secure and affordable and allow you to send and request money to and from your bank account. These networks usually don’t involve credit cards, so you will likely save plenty of money on transaction and service fees.

Project Management Software

Do you waste time and resources by working on projects in several different applications? An all-in-one project management software platform can help save you time and money. It also allows you to coordinate with your team members, so that you can work collaboratively on the same projects. These apps let you assign tasks, view the progress of your colleagues and employees, send notes and consolidate everything into one platform. Many apps also include built-in performance metrics to keep tabs on the efficiency of your team.

Screen Capture Software

Screen capture software lets you save images and videos from your desktop. You can save all the visual content you need with just a click, whether you want to capture the entire screen or just one segment of the screen. Most of these software tools have a built-in screen capture, but you should make sure to use tools that include annotation and editing capabilities to customize your images and videos and make them ready to share with your colleagues, clients and partners.

Social Marketing Platform

As a small business owner, it is essential that you build your social media community. However, building this community can be time consuming. With a social media marketing platform, you can easily monitor all your social media conversations, as well as boost engagement and share only the content your audience really wants to see.

So there you have it! Now you know about all the tools you need to boost your company’s bottom line.

5 Dental Marketing Strategies For Long-Term Growth Of Your Dental Practice

Running a dental practice can be one of the most personally and professionally rewarding things that an individual does. If you’re interested in making the most out of your dental practice, it’s important to know that implementing a solid dental advertising campaign can empower you to realize the objective. There are several business-building strategies that you can incorporate into your marketing campaign to ensure that you attain a substantial return on investment (ROI). Here are five of them:

1. Optimize Your Content Marketing Platform.

As noted by Search Engine Land, content marketing is the practice of creating, publishing, and sharing content for the purpose of building your company’s online reputation and increasing the brand’s visibility in the online sector. When you implement this strategy consistently and correctly, you can attract a lot of attention to your brand while simultaneously ensuring that your target market understands the distinct value and purpose of your product line.

The content marketing process is two-fold. The first element involves developing excellent content. There are several different types of content, but some of the more common forms include blog posts, web articles, and YouTube videos. There are numerous ways to optimize content, including through the use of textual elements that enhance scannability. Because most online readers scan content rather than reading it in entirety, it is important to ensure that all of your posts, articles, and videos can be looked through quickly. Some of the textual components you might make use of to optimize scannability include:

• bullet points
• numbered lists
• headers
• subheaders
• calls to action

2. Search Engine Optimization (SEO). 

Like content marketing, search engine optimization (SEO) is an effective advertising technique that can be employed to make your brand more visible in the online realm. The SEO process is all about utilizing various strategies to ensure that your content becomes increasingly visible across online platforms such as the search engine results pages (SERPs) of Google, Bing, and Yahoo. There are numerous SEO techniques that can be used to facilitate this process. Some of them include:

• target market research
• link building
• keyword analysis

3. Social Media Optimization (SMO).

Yet another marketing technique that you can use to promote the success of your dental company is social media optimization (SMO). This technique involves using various strategies to make your brand increasingly visible through popular social channels like Facebook, Twitter, Pinterest, and LinkedIn. This strategy is immensely effective in a contemporary world where millions of people across the globe regularly log into these channels to shop, promote a cause, socialize, find business partners, etc.

4. Online Reputation Management (ORM). 

Dental company owners who really want their businesses to become successful should make online reputation management (ORM) an integral component of their marketing company. This strategy is important because it involves limiting negative feedback about your dental company so that your brand retains a positive, pristine image online. Without ORM services, your online reputation many suffer, thereby adversely impacting your company’s bottom line.

5. Web Design And Development.

One final technique that should definitely be a part of your dental company’s marketing strategy is web design and development. This strategy is empowering because it ensures that you always have an innovative, information-rich website through which prospective customers can learn more about your brand. Digital developers work with dedication and precision to cultivate holistically excellent websites that will accomplish this objective. In addition to optimizing the visual appeal of the website, the digital team will use responsive web design techniques to ensure that the company’s pages are cross compatible.

Finding The Right Digital Firm 

Once you realize that having a strong marketing campaign in place can help your dental company grow, you may be ready to get the advertising process underway. The best way to accomplish this objective is by hiring a team of digital experts to do it for you. They are some companies such as Solution21 out there that provide all-in-one services including website design, SEO, and SMO.

By finding the right digital firm, you will gain access to comprehensive marketing strategies as well as excellent consulting services. To ensure that you locate the ideal digital firm, make sure that the company you select possesses all of the following attributes:

• great online reviews
• a good Better Business Bureau (BBB) rating
• competitive pricing
• stellar customer service

Don’t Delay: Obtain Excellent Marketing Services Today!

If you run a dental company and want it to be successful, now is the time to attain excellent marketing services. You can use some or all of the strategies outlined in this quick reference guide to ensure that your advertising efforts yield a great return on investment (ROI)!

Critical Steps to Create a Social Media Marketing Strategy

You have a business, you have a business plan, and you have a marketing budget. To go along with your marketing budget, you need a marketing plan. Hopefully, social media is part of that plan. But what if you have no idea how to implement social media marketing? The first thing you need to help you conquer any difficult task is a strategy.

Really? Another strategy, when you already have so many of them? Yes. Sorry, but in order to save time and money, and boost revenue, you need to know a few basics about how to implement your social media marketing plan. Read on to get started.

Set a Goal

With your ultimate business goal in mind, set a social media marketing goal. You may want to double your sales this year, or show a profit for the first time this quarter, or roll out a new product line before next year’s trade show. Whatever your goal is, write it down. This will give you something concrete to work towards, which will help you focus on the task of reaching it.

With your goal in mind, create a list of items that social media can help you achieve. Your list might look something like this:

Connect with new customers
Retain existing customers
Build brand awareness
Streamline advertising processes
Stay within the marketing budget

Tackling one item at a time could slow you down considerably. Instead, be aggressive and kill as many birds with one stone as you can. For example, building brand awareness can help you hook new customers as well as keep your existing ones. Likewise, streamlining your process can save time and money, which will help you stay in your budget.

Know Who Your Customers Are

Demographics have always been a key factor in marketing. Think back to when businesses placed ads in the classified section of magazines (some still do). If you were selling spatulas, you wouldn’t advertise in a car magazine, right? Of course not. Spatulas are useful to people who spend time in the kitchen, so you would advertise in a cooking magazine.

With social media marketing, demographics are still your friend. On most platforms, you can target your ads to users based on geographic location, gender, age, occupation, education, and much more, which enables you to focus on the groups that are likely to buy your product. With this strategy in place, your marketing budget will stretch further, and revenues might go up.

Track Your Results

Keeping track of your marketing results will help you focus on the social media platforms that are performing best for you. Whether you use built-in trackers, software, or an outside service provider, tracking is critical so that you don’t waste money.

Keep Tabs on Competitors

One way you can garner ideas for social media marketing is to look at what your competitors are doing. Visit their pages and feeds, and make note of how often they post content. It is also important to note what type of content they use the most, such as photos, infographics, or videos. Take a look at how many views, likes, shares, favorites, etc. each type of content generates. Without being a copycat, apply what works for them to your strategy. If it seems like your target demographic loves videos, then be sure to post them frequently.

Content is King

Speaking of content, what kind have you been using? Do you create your own, or hire a service to provide it for you? If your company has in-house talent, utilizing it might be the way to go. If not, look for a good content provider online.

Depending on your product and marketing demographic, you need to decide what tone to have in your content. In some industries, humor rules. In others, statistics are appropriate, and in yet others, a post should take an educational approach. Hampton Creek, a natural food producer, adds many types of content to its Instagram page. Many of their posts are food-related suggestions, which engage customers while teaching them something new.

Once you have an idea of what to post, you need to know when to post it. Mornings might be better than afternoons, or noon might be better than late at night. Again, it all depends on what you’re selling and who you’re selling it to. One rule of thumb, though, is not to be a pest. Your followers want to hear from you, but not all day, every day.

Creating your social media marketing strategy is key to achieving success in this ever-evolving arena. By setting goals, knowing your market, and generating good content, you’ll be well on your way to success.

What Can You Earn if you Study to be an IT Business Manager?

BursarBusiness management is a very popular area to go into in today’s job market. A business manager is a role that is common across industries, including in the world of IT. If you love IT, and you think you have a head for people management and business analysis, then becoming a business manager in the IT field may be the perfect career path for you.

If you want to work in the IT sector then it’s a good idea to have some sort of grounding in IT as well as a qualification in business management or analysis. If you already work in IT then gaining a business management qualification can be an excellent way of diversifying from hands on IT work into the management arena.

If you are already in full time work you should not let this put you off. You can fit studying around your work and everything else that is going on in your life by choosing to study online. You may be undecided about going into business management, so let’s take a look at what the job entails and what you can expect to earn.

What does a business manager do?

Obviously the role of a business manager differs depending on what industry you are working in. Within the IT industry the role involves analysis and knowledge within that industry. Having said that, business management skills are transferable. You can use the skills you have within one industry and adapt them to use in another.

As a business manager you will generally have overall responsibility for resources and staffing. This can include areas such as budget creation and management, recruitment and reporting to senior management. Working as an IT business manager you may not be required to have very detailed IT knowledge but it obviously helps to know a fair amount about IT if you are dealing with business matters on a day to day basis. You can study to be an IT Business Manager which helps give you a better grounding.

What can you earn as a business manager?

The salary you can earn as a business manager is often dependent more on your level of experience and responsibility than it is on the field you work in. There is a wide salary range for the role and it’s worth saying that if you are only just starting out as a business manager you should be realistic and expect to start at the lower end of the scale.

Obviously, this can depend on your experience in other roles. Overall, the salary you can expect to earn should be somewhere between AU$ 49,000 and AU$143,000. As you can see, business management can be a financially rewarding role to embark on. It can also be a fascinating role, with so much involvement in the running of the business on an ongoing basis. However, it’s worth remembering that all of this comes with a good deal of responsibility.

Three Strategies That Can Keep Your Business Going And Growing

growth-arrowBusiness growth is one of the most exciting realities to witness. In addition to improving your bottom line, company expansion broadens your sphere of influence and increases the likelihood that your business will emerge as an industry leader. If you’re ready to get the growth process underway, you can use the following strategies to make it happen:

1. Put Your Health First.

Unfortunately, many business owners fail to make the connection between their level of health and professional performance. Yet the connection is clear and undeniable. Healthy business owners have more energy, better moods, and take out less sick days. With all of this in mind, you should make sure to do everything in your power to optimize your health so you can perform well on the job. One great way to make it happen is by using testing kits provided by organizations like Diagnostics Automation. These kits (such as the tumor marker test) can help you diagnose diseases that may be plaguing your body so you can attain the treatment that will restore your health.

2. Invest In Internet Marketing Services.

Another strategy you should employ to ensure that your business continues moving forward is investing in internet marketing services. These services will empower your company by enabling you to engage your audience in the online realm. The immediacy and excitement of online engagement can help optimize brand awareness and accelerate conversion. There are several digital marketing services that a firm may offer to put these processes in motion. Some of them include:

-content marketing
-web design and development
-search engine optimization (SEO)
-online reputation management (ORM)
-social media optimization (SMO)

3. Make A Strategic Plan.

One final strategy you can deploy to keep your company on the path to growth is making a strategic plan. These plans enables your staff to operate in an organized, unified manner. Some components you may want to include in your strategic plan include the mission statement, primary objectives, board of directors, and SWOT (Strengths Weaknesses Opportunities Threats).

Don’t Delay: Start Growing Your Business Today!

Stagnation is neither exciting nor advantageous in the world of business. To ensure that your company keeps expanding such that your dimension of efficacy and power is constantly growing, you need to have a game plan. Use the strategies outlined above to get things going and growing immediately!

Essay: Can Technology Replace Manpower?

Technology and machinery have taken a step forward in today’s world, that is, the 21st century. Most of the tasks that were earlier done by man are now being done by machines. You’ve dirty laundry? No problem, there are millions of washing machines out there. Don’t like doing the dishes? Get a dishwasher! Thanks to technology there are billions of machines that have literally replaced man power.advanced-tech

Technological Influence

From computers, carrying out our day to day tasks, to luxury items such as intelligent bathrooms that heat the water to your liking, which in turn can be controlled from your mobile phones, technology is everywhere and whether we all use it or not, technology is replacing manpower increasingly.

Speaking of mobile phones, there are a host of new features and technology that link your mobile to your house, air conditioner, bathroom, car, etc, where normally you do the chores yourself, all these can now be done by single click on your mobile application. Yes! It is that simple, technology has made things simple, no longer do you need to do things by hand, all these can be done with some type of machine that intelligently uses technology to minimise human effort and maximise output. Today, most factories have fewer amounts of men working and more machines and computers operating.

People’s Mind-set

It is not just about replacing manpower and labour it is about bettering human manpower; human beings make mistakes frequently whereas machines barely make any. Technology based machinery doesn’t get tired, it doesn’t require sleep, doesn’t require food, only a source of power to work.

In our world technology and manpower go hand in hand, but most importantly we have to accept that technology makes lives easier but human intervention is must.

Both technology and manpower are in a harmony today but the question arises, can technology replace manpower? Can technology replace manpower for good? One cannot be blamed if he or she thinks that technology can replace manpower completely, as technology has already taken over more than half of the things that were done by hand a few decades ago and newer technology is being produced every day. So it is natural to think that technology can completely replace manpower, but the truth is different and much more complicated.

Manpower as a resource

Human beings are the parents of technology. They gave birth to technology, embraced it, nurtured it, developed it further and now it serves us by making our lives a lot easier. In the coming decades, technology will take over a lot of other things that still require manpower. But here it is important to note that technology cannot simply replace manpower completely.

There are still so many people who rely on labour for their livelihood, so many people who need manpower to run their businesses and tons of other things that still require. While technology makes our lives easier and even effectively replace manpower, it can never simply replace it for good.

Reliability of Manpower

Manpower will always be more reliable if not as efficient as machines are. Machines only work till the time they are being provided energy from electricity or other sources, but a man can push his limits and endure pain. While technology can go haywire due to a simple wiring defect, humans can work through pain and injuries. So, technology might makes our lives easier but can’t mimic the human nature; and, it is our human nature that we make our own masters and it is also the reason why manpower will always be required in some shape or form, no matter how big or small. No matter how many factories employ machines to get their tasks done, those machines still have to be controlled or monitored by man. No matter how much technology develops, to develop new technology itself it will require manpower. Therefore, the coming few years might see an increase in the use of technology and humans may be replaced by technology in many aspects.

Manpower has been and will always be the required by the world in tasks ranging from something as small as cooking food to working at oil rigs or construction sites or outer space expeditions. Technology might be better than manpower, be more efficient, even might be more economical and intelligent, but because technology will never have human emotions and instincts it will never be able to replace humans.


Africa’s Alternative Health Funding Platform for Science

Africa's Alternative Health Funding Platform for ScienceDr. Fredros Okumu is a leading researcher in the field of malaria studies in Africa. Back in 2001 he was awarded the Bill and Melinda Gates Foundation grant of $775,000. This enabled him to research mosquitos and the fact that they were drawn to the smell of dirty socks. He utilised this fact and was able to trap them.

Dr. Okuma spoke recently at the conference that highlighted the start of the new alternative health funding platform for science, known as Aesa, the Alliance for Accelerating Excellence in Science. This new funding platform aims to help scientists within Africa by bringing researchers in across the globe to support them with health research in order to find the links between health and environmental growth and stability. Unlike previous projects and initiatives before it, this new project will be led by Africans, assisted by researchers from outside the continent.

One of the main objectives of Aesa will be to conduct more research into malaria, which is one of he biggest killers within Africa. The project, housed in Nairobi, will also plough huge investment into the research of other diseases that are widespread in the continent.

Aesa has three major backers, that include the Bill and Melinda Gates Foundation, the African Academy of Sciences and the UK based Department of International Development.

Africa is known as having the lowest number of scientists per population in relation to the number of people who acquire an infectious disease. The project wants to fight this wrong by investing in scientific advances. In fact the project will be responsible for two big investments. The first will be for Grand Challenges Africa and the second, Developing Excellence in Leadership Training and Science African Awards.

With regards to the research of malaria and in particular genetics, Professor Abdoulaye Djimdé will be taking the lead in trying to eradicate this vicious disease that, according to the World Health Organisation, claims that one child loses their life to malaria every thirty seconds.

One way that progress will be made is by the investment of £8m in the training of young African scientists to bring them up to postdoctoral level, so that scientific advancements can be made in this field.

In other areas of research, Zimbabwe will have £4.2m of investments made into mental health research. At present there are only eleven trained psychiatrists to a population of over 14 million residents.

The UK’s Welcome Trust has stated that this new funding initiative will put the emphasis back into African researchers, so that Africans can take the lead on research and future developments.

Sustainability is still a long way off, but with funding now firmly in place, work can be carried out into solving the continent’s debilitating malaria crisis. The future lies in the research that will be carried out by Africa’s newest researchers.

Article contributed by Garima Mehta

How IOT Helps To Promote and Develop Countries to Break Through the Bottlenecks

The Internet of things is another nice scientific and technical innovation following Internet. The large-scale development of the Internet of things can bring the good modification to our off-the-rack life and industrial pattern. The business chain of Internet of things is mighty, contain all technical respects of up to date info, and can produce additional technology and merchandise with the event of sector application. The event of the Internet of things of our country is at the primary stage; even quicker development still must high many bottlenecks. Device fabrication is that the higher reaches of the business chain of Internet of things, are supporting method business, additionally a technological core of the link chain of the business. A form of product of the sensing element is bearing the performance on the article perception. As a result of touching every sector application, might manufacture sensing device and equipment with every trade characteristic. It’s the intermediate link of the business chain of Internet of things that the network runs; it’s the foremost necessary link too.

The network runs the conveyance floor wherever the system forms the Internet of things, begin to be over from the perception device to undertake to manage the PC system run finally, it forms the network technical Internet of the Internet of things, is bearing the burden of the task that the Internet of things interconnects in AN well-rounded method. At present, we’ve already seen that seem in Internet IPv6 technology of future generation within the network layer, the new operation mode of calculative the cloud on the side of laptop application etc. An outsized range of latest technologies, new merchandise, new architectures are rising perpetually, it’s one among the foremost hot fields of the technical progress of the Internet of things within the future to create the network run. The Internet of things can promote the economic information-based transformation of the tradition; this implies wanting the barrier whereas abolishing inter-tardily, establish the system of latest management and production flow.

Eliminate your cable by hiring perfect HD Antenna

It is the most fantabulous discovery of the new HD antenna that come to eliminate the cable wired function to run the broadcast to digital sense of the TV connection. It set out to disable the cable connection to your TV rather than the wired connection. But, in modern technology it is necessary to invent such advanced invention to the world. It is very essential to watch the TV for entertain and hear the news about the happenings around the world. You can get the expensive antenna for your broadcast network and disconnect the cable wire for back of the TV. The outdoor antenna has the digital conversion of network and allows designing for pick up the analog broadcast and delivering them to your TV indoors. Due to some hazards, your cable connection gets disconnected and cannot view the broadcast level better than else.


It delivers the better quality of the picture and plays the video to better performance. The converter box has the extension to pick up the broadcast level better and do the connection establishment of your antenna. But the outdoor antenna can’t able to pick up the correct signal from the satellite and broadcast with poor performance. It is probable to include the crystal lucid television signal out with the transmitter box or having the signal amplifier. Fortunately, there are numerous HDTV antennas in the market place and you can buy it at affordable rate. You just plugged it into the back of the TV and then hang it on your room where you receive the broadcast signals. These antennas do not require the installation tools and that are suction up on the back of the window or wall. It takes few minute to watch the programs without paying any money for that.

The Advantages Of 3D Technology For Entertainment

Most of the people likes to watch the movies in the 3D version as it will make to feel the realism of each characters of the movie. We can view the movie in three dimensional view rather than 2D. watching the move in this format will give us the best option for getting the full entertainment. The technology of watching movies in 3D will be efficient for getting the full entertainment. There are many steps to take the 3D movies from all over the world and most of the Hollywood movies are taken in the 3D format. If you wish to create an own 3D movie, you need the settings for capturing the image in the 3D format so that it will give us many option for viewing the movie. Shooting the movie with a 3D camera is useful to bring the movies in 3D view. These types of the camera have the two lenses to capture the corresponding distance of two objects so that capturing the images will be efficient.

Two cameras that is amounted parallel to each other with a small distance between the lenses. Therefore after finishing the recording, the 3D video will be compiled with software editing. wearing a 3D glass we can able to see the realistic view of the image with 3D effects. There are mainly two camera lenses so that capturing the 3D images will be easier for taking the movies in the best manner. The 3D camera will allow you capture and load the movie and will displayed within two movies that are arranged side by side. This 3D video will be easily edited in the movies so that it will give us the best option for having the 3D technology improved. The experienced 3D artist relies on the top class 3D installed software to make the movie with 3D effects. The 3D MAX software has the greater solution with the large portion of image can be captured in the 3D view.