5 Dental Marketing Strategies For Long-Term Growth Of Your Dental Practice

Running a dental practice can be one of the most personally and professionally rewarding things that an individual does. If you’re interested in making the most out of your dental practice, it’s important to know that implementing a solid dental advertising campaign can empower you to realize the objective. There are several business-building strategies that you can incorporate into your marketing campaign to ensure that you attain a substantial return on investment (ROI). Here are five of them:

1. Optimize Your Content Marketing Platform.

As noted by Search Engine Land, content marketing is the practice of creating, publishing, and sharing content for the purpose of building your company’s online reputation and increasing the brand’s visibility in the online sector. When you implement this strategy consistently and correctly, you can attract a lot of attention to your brand while simultaneously ensuring that your target market understands the distinct value and purpose of your product line.

The content marketing process is two-fold. The first element involves developing excellent content. There are several different types of content, but some of the more common forms include blog posts, web articles, and YouTube videos. There are numerous ways to optimize content, including through the use of textual elements that enhance scannability. Because most online readers scan content rather than reading it in entirety, it is important to ensure that all of your posts, articles, and videos can be looked through quickly. Some of the textual components you might make use of to optimize scannability include:

• bullet points
• numbered lists
• headers
• subheaders
• calls to action

2. Search Engine Optimization (SEO). 

Like content marketing, search engine optimization (SEO) is an effective advertising technique that can be employed to make your brand more visible in the online realm. The SEO process is all about utilizing various strategies to ensure that your content becomes increasingly visible across online platforms such as the search engine results pages (SERPs) of Google, Bing, and Yahoo. There are numerous SEO techniques that can be used to facilitate this process. Some of them include:

• target market research
• link building
• keyword analysis

3. Social Media Optimization (SMO).

Yet another marketing technique that you can use to promote the success of your dental company is social media optimization (SMO). This technique involves using various strategies to make your brand increasingly visible through popular social channels like Facebook, Twitter, Pinterest, and LinkedIn. This strategy is immensely effective in a contemporary world where millions of people across the globe regularly log into these channels to shop, promote a cause, socialize, find business partners, etc.

4. Online Reputation Management (ORM). 

Dental company owners who really want their businesses to become successful should make online reputation management (ORM) an integral component of their marketing company. This strategy is important because it involves limiting negative feedback about your dental company so that your brand retains a positive, pristine image online. Without ORM services, your online reputation many suffer, thereby adversely impacting your company’s bottom line.

5. Web Design And Development.

One final technique that should definitely be a part of your dental company’s marketing strategy is web design and development. This strategy is empowering because it ensures that you always have an innovative, information-rich website through which prospective customers can learn more about your brand. Digital developers work with dedication and precision to cultivate holistically excellent websites that will accomplish this objective. In addition to optimizing the visual appeal of the website, the digital team will use responsive web design techniques to ensure that the company’s pages are cross compatible.

Finding The Right Digital Firm 

Once you realize that having a strong marketing campaign in place can help your dental company grow, you may be ready to get the advertising process underway. The best way to accomplish this objective is by hiring a team of digital experts to do it for you. They are some companies such as Solution21 out there that provide all-in-one services including website design, SEO, and SMO.

By finding the right digital firm, you will gain access to comprehensive marketing strategies as well as excellent consulting services. To ensure that you locate the ideal digital firm, make sure that the company you select possesses all of the following attributes:

• great online reviews
• a good Better Business Bureau (BBB) rating
• competitive pricing
• stellar customer service

Don’t Delay: Obtain Excellent Marketing Services Today!

If you run a dental company and want it to be successful, now is the time to attain excellent marketing services. You can use some or all of the strategies outlined in this quick reference guide to ensure that your advertising efforts yield a great return on investment (ROI)!

Choosing Where To Buy Cartridges Online

There is definitely no shortage of online stores that have cartridges in stock. Your choice will be a little difficult because of that. Being a little overwhelmed by the sheer amount of choices is something that so many printer owners feel when they want to choose cartridge stores. In order to help you, here is how you have to compare stores and how to choose where you want to buy cartridges from.

Shipping Availability

Let us say that you want to buy printer cartridges in Australia. In this case you will want to buy from an online cartridge store like The online stores that are specialized in cartridges and that have a base in the country where you live need to be considered first. They will normally have the best shipping deals for you and you will not have to wait that much until the cartridges will reach your location.


Obviously, you will want to be sure that the prices are really good for you. This is one thing that you should never dismiss. It is a shame to see that so many believe that the prices they pay for online deals are higher than in the brick and mortar stores. This is always incorrect. When referring to the price factor, you have to focus on how much you pay but you should never sacrifice quality. Be sure that you will get a great price for what you are interested in getting. Compare different stores and if the price tag is low, see if the quality offered is exactly what you are looking for.

Client Reviews

One of the easiest ways to be sure that you will buy your cartridges from an online store that offers a high quality is to see what past clients say about the shopping experience. For instance, Print Zone allows all clients to write reviews through Trust Pilot. Such a feature is highly important for the cartridge store.

In the event that you cannot find client reviews directly through the online cartridge store, use a major search engine. There is a pretty good possibility you will find some reviews. This is especially the case in the event that there were problems that the cartridge buyer had with the store. Focus on buying from cartridge stores that are going to always have spotless reviews.

Customer Support

The last factor we have to highlight is that a really good online cartridge store is going to offer spotless customer support. This is one thing that some people do not take into account but if you have a problem, you have to be 100% sure that you would be able to be properly taken care of. Never buy from a store that offers low quality support. The more support offered, the higher the possibility you will be able to get something great for your printer.

Take your time and always focus on quality. Choose just the best stores and never buy from those that have bad reviews or sub-par customer support.

IT Tech You Need To Start Using Right Now


There are a lot of things that you want your business to be. You want it to be a key player on the market with a wide customer base. You want your business brand to be trusted, praised and well known. You want to ensure that you are connected to customers, clients and in some cases, employees. All of this can be accomplished, just by using the right tech. The right technology can make your company stronger than ever before. It can fix common problems in your business model that stop your company from reaching the true potential on the market.


Let’s start by thinking about advertising. Advertising is one of the key ways you can get customers to continuously use your company. The right marketing can ensure that there are no ‘one and done’ purchases. Instead, you can build a loyal customer base that keeps returning every time you release a new product. Marketing and promotion is important, but the old ways are no longer enough. You need to be doing more and making sure that your business does feel fresh and invigorated. As you might have guessed, we think that tech provides the answer.

In particular, you should look into investing in app development. Through app development, you can give your customers another way to buy and expand your business reach. You’ll be able to make sure that customers have a new way to connect to your business that feels fresh and new. It’s an exciting marketing possibility that you do not want to miss out on. App development is easy, and many companies specialize in it. You don’t need to know anything about coding to get started in this area.


The presentation is also important and for smaller businesses, this has become increasingly difficult. Smaller businesses these days are often set up at home. This is great for business costs, but the situation isn’t so rosy when you consider presentation. Advertising that you are running your business from home suggests a few ideas you don’t want to be associated with your company. It suggests that you’re an amateur, small company, and some may even believe you to be inexperienced. It’s possible that none of this is true, but that’s how it looks. This is why you need to use tech to change that perception.

One possibility is to use a virtual mail address. With a virtual address, it doesn’t matter if your company is run from home or not. Your customers and clients won’t be aware of it. You can get cheap prestigious virtual addresses set up online and make your business look like a big player. A lot of companies are already using services like this, so you don’t want to miss out.


Or, finally, you can use tech to stay connected with customers, clients and employees. In this case, we’re talking about video conferencing. Video conferencing is a lot cheaper than your typical business meeting because you don’t have to travel. With the latest tech, it’s almost the same as sitting face to face. It’s a cheap, effective solution to the problem of expensive business trips you need to start using.

New Ways Companies Can Take Advantage of the Internet


By now, you should have realised what the internet can do for your business. There is no excuse for businesses not fully embracing the internet and everything it has to offer these days. But that doesn’t mean that you can simply do the basics and then forget about it. There are so many ways in which the internet can help you expand and manage your business in a cost-effective way. The options and choices that your business has with regards to how it harnesses the internet are expanding all the time.

There are probably dozens, even hundreds, of ways in which your business could be improved by using the internet better. It’s like a bottomless well of opportunity, so you need to keep coming back to it. There isn’t the time or space to cover every new way in which your business should be using and taking advantage of the internet. So, here are the top ways companies can do that. Read on to learn about the ideas that could change your business for the better.

Be Easily Contactable for Customers

The internet allows your business to become very easy to contact. Gone are the days when large companies had to have a team of people monitoring the phones. Some types of business still do that. But many of them are now much more used to answering emails and responding to questions that are directed to the company via social media. This is where communication between a company and its customers tend to take place right now. That means that interaction is instant. People expect to be responded to quickly, and using the internet properly allows you to do that. It’s much more cost-effective to handle communications in this way too, so it suits everyone.

Go Global Without the Costs

If your ambition is to make your company competitive on a global scale, what are you waiting for? You don’t have to open a branch in a foreign country to start selling in that country. That’s an old way of thinking that has no real relevance to how a business is run these days. All you have to do is ship your products globally and sell them online. As long as your website makes it clear that you will be willing to ship to other countries, then you will attract customers all over the world. There is no need to limit the scope of your business to one particular country or part of the world these days. And the costs of going global are smaller than ever before.


Make the Office Paperless

For business owners that want to go paperless in their office, the internet is what will make this happen. Thanks to online file-sharing platforms and apps, it’s never been simpler for you to get rid of paper in the office. But why should you go paperless in the first place? There are many answers to that question. First of all, it’s obvious that going paperless will make your office and business much greener and more eco-friendly. That’s something that can also appeal to customers. And having to spend less on paper, ink and printers can only ever be a positive thing. So, use software like Dropbox to share documents in the office, you can learn more at

Cut Out the Middlemen

When a business is looking to sell products to customers, there are often middlemen that have to be dealt with. In the past, it has been vital to get the support of chains of shops and supermarkets if you want to reach customers. This is still helpful for a lot of businesses. But the marketplaces is now much more democratic and free thanks to the internet. Those bosses of chain shops no longer have to be satisfied. Instead, you can market your products directly to customers and sell them on your own website. This method brings success to many companies without having their products stocked in known shops, which is a big deal for them. And it could be for your business too.

Managing Finances

Every company needs to have organised and healthy accounts. Without this, the business will simply fail and fall into a financial black hole. Luckily for you, managing the finances of your business has never been easier than it is right now. You can keep them organised using the latest software. And they can be saved in the cloud. This is the very best way to store the company accounts. For a start, the accounts can then be very easily accessed when something needs to be checked or tweaked. But the cloud is also very secure. So, there is no chance of details or sensitive information being leaked or stolen. The importance of this can’t be understated. It’s also easier to borrow money quickly via online outlets like

Automating for Efficiency

There are some tasks in the office that can be swiftly and easily automated. This takes some of the work out of running a business, which is good for you and the business as a whole. Things like payrolls, supply orders, and stock management can all be automated in differing ways. The time that you save by taking advantage of automation can then be put to better use. You can do more to target customers, improve how the office operates or discuss deals with clients. The time can be spent however you like, and the business will see the benefits.

Better Customer Engagement

The internet is most important because it offers you a way of engaging with people in new ways. This is where social media can be used as a tool to engage with customers on a more informal basis. A company’s social media account can be fun and serious. It can be doing what it has to do to get its message across, while also interacting with people in a fun way. For example, many companies now use social media to host competitions and start discussions. If this is done properly, it can act as a great way to solidify customer loyalty and attract new people to the business.

Raise Awareness Via Shareable Content

Another way in which new people can be reached is via the creation of shareable content. If your business can come up with something that manages to go viral, this will be huge for your business. You have to be able to come up with something that is playful and funny if you want this to succeed though. The more shareable the content is, the more people will see it. And that means large numbers of people can potentially be exposed to your brand. If you haven’t tried doing so before, you should definitely have a go at creating content that can be shared. It could have a big impact on your business.

Spread Your Company Identity Far and Wide

Your company’s identity is probably something that you have worked hard on creating. You want the business to represent a particular set of values, characteristics, and ethics. The internet gives you the chance to repeat your core message and cement the business’s identity. You can spread the message far and wide, reaching huge numbers of people all around the world. That kind of opportunity is not something that is realistic without the help of the internet. Take advantage of all the new marketing and advertising channels that the internet provides you with. Use social media advertising to target particular demographics, and get your message across to them.

The Best Gadgets of 2016 So Far

The best gadgets of 2016 so farIn 2016 we’ve seen another dazzling display of creativity from the world’s top tech companies. From amazing virtual reality devices that have a range of surprising uses around the home, to innovative smartphones that help us play online slots with unparalleled ease, here are the top gadgets that could seriously upgrade the quality of your life in 2016.

It’s virtual reality that’s really creating the most eye-catching headlines in 2016 with products like Oculus Rift, HTC Vive and the Sony PlayStation VR all getting in early to try and dominate this new and potentially revolutionary market.

Whilst Oculus Rift and the HTC Vive have dazzled reviewers, it’s probably the Sony PlayStation VR that offers the best bet for being gadget of the year – particularly as the Harmonix Music game for the headset can give us all the chance to turn our homes into a virtual reality disco!

But for those of us who aren’t quite ready to take the leap into virtual reality, there are still plenty of great gadgets to enjoy in 2016. Possibly the most eye-catching smartphone of the year is still the Samsung Galaxy S7 that’s provided the perfect example of what a mobile device should be in 2016.

However, the new Moto Z has also given us an exciting glimpse into a possible modular mobile future. This visionary device has just been unveiled and has impressed many thanks to the way that it can use accessory add-ons such as speakers, batteries and even a projector for extra entertainment facilities.

Such features would have many benefits in the gaming world whether it’s for an immersive game of Mobile Strike, or even just checking out the online slots at the Coral site whose Centurion game would definitely look great on the big screen.

Seeing as Facebook have recently allowing us to take and upload 360° photographs, it’s become clear that our gadgets will have to improve their photographic capacities beyond just being able to do the occasional face-swap.

And although there’s been a flood of gadgets that have looked to take on the 360° photograph craze, for those who are seeking something a little more exciting, then the Double Robotics gadget is a good bet as it can take 360° videos without it looking like it’s been taken from the inside of a fishbowl!

So whether it’s catching up with the latest virtual reality developments, or giving your online slots games a makeover, there are many great gadgets that can supercharge your life in 2016.

5 Video Conferencing Apps Your IT Teams Will Love

These days, communication needs to be instant. Whether you’re at your desk or working from a quiet, corner café elsewhere, staying in touch is crucial. That’s where apps and tools come in. With a lot of new technologies and names popping up, exploring the many ways you stay connected to everyone else on your team while you’re on the go is a must. So take a long look at the following cloud-based solutions for you:


It works on mobile, has tons of other users across the globe, and is free, so long as you and your contacts have a Skype account. With over 299 million users according to Search Engine Journal, you won’t have a problem reaching out to the rest of your contacts, old and new ones. Also, it’s one of the most long-running video chat apps in the industry so nearly everybody knows how to use it by now. That also means you get less down time, especially if you need a to set up a handy communication tool for your staff. If you want a tool that allows you and your team to circumvent distances and beat deadlines that much faster, this might be the add-on you need to get you and your pals through the day.


There’s something to be said for the convenience of apps that work together. That’s what you get with Oovo. You can log on with your FB account, so no painful ‘I can’t remember my password’ moments or the woebegone experience of having to deal with a 10 to 20-minute hassle just to remember or reset your password. Another one of its great features, though, is that it links up with your Facebook contacts and your phone, merging your contacts together so it’s easier to talk to a friend or reach out to any of the names on your contact list.


If you’re just looking for something simple, sans the bells and whistles, then this is a nice option to consider. You don’t need a password, so password-impaired folks have a good reason to rejoice. Just enter your phone number, email address, and your first name, and you’re good to go. It’s free for iPhone and Android users and even for those on Windows. Want a bit of fun and need something to keep your hands busy while you talk to friends? You can play tic-tac-toe with friends while you discuss the latest developments on Game of Thrones or just play darts and bet on who wins. This isn’t ideal for business calls, though, so you’ll need to look elsewhere if you need that in the bag.

Blue Jeans

If you want something that’s better suited to business calls, you can hardly go wrong with Blue Jeans among all video conferencing apps for IT. If you’re looking for an app that’s easy enough so you won’t have to stress your IT experts out, then this fits the bill quite nicely. It works with iOS and Android and has nifty features that allow you to attend your meetings wherever and whenever you are, whether you’re on mobile, an iPad, laptop or desktop unit. It’s designed to allow you to do more than just put in a token participation in any meeting. With features that make it possible for you to take the controls and use it to do page by page reviews or to share or revise a particular document or section, collaboration doesn’t have to be done through insanely long email threads or chats any longer. If you want something reliable and professional, this is a standout choice to have on your list.

Facebook Messenger

You use it every day and is perhaps one of the best tools for getting in touch with family and friends. Like most choices on this list, it’s also free and easy to figure out, which is an advantage for users everywhere. It’s great for keeping your up with your personal contacts. It’s not, however, the best choice for business meetings, says Digital Trends. Adding your work colleagues and even your boss on Facebook can be dicey. If you tend to rant on your wall a lot, stay on the safe side and keep work contacts out. That way, you won’t have to worry about any backlash or repercussions from anything you put on your own wall. Also, if you want to use messenger to contact work mates, seeing your wall and all the updates as well as newest posts for the day can distract you from your goals. Before you know it, it’ll already be nearing noon, half the day will be gone and you still wouldn’t be halfway through your list of contacts.

So if you’re looking for tools to help you stay connected without putting too much effort and stress on your IT team, take a hard look at these choices and choose the best one.

Family Mementos and Technology

There are many advantages of technology. It can make our lives easier, for starters. It can also help us preserve and share our family memories. Technology makes it simpler to communicate with our loved ones, be in the loop, and stay connected. Despite issues of distance and endlessly busy schedules. Needless to say, technology can be a very good thing for families. Particularly when it comes to those precious family mementos. It is time to take a closer look at how technology impacts that aspect of our lives.

Businesswoman talking on the phone smiling pointing at the computer screen

Technology Makes It Easier To Personalize Items. Every family gathering is meaningful. Whether it is a 50th birthday, a summer barbecue, or a sad farewell. Sometimes? You need to create special invitations, thank you cards, and memorials. Technology can help with that. There are programs that allow you to design your own family mementos. From graduation cards to funeral stationery. Family members can design them directly on their computer or tablet. Then they simply have to order prints. This is a quick and easy way to get personalized family items. Without breaking the bank.

Family Mementos and Technology 2

Technology Allows You To Remember Special Moments Via Social Media. Social media. Love it or hate it…. the majority of us use it. Every single day. This doesn’t have to be a bad thing. There are many advantages of using social media. Especially as it pertains to family life. It allows you to stay connected with extended family or loved ones who do not live nearby. It makes communication easier. It allows us to upload, share, and preserve special family moments. Maybe your uncle took a bunch of photos at the last family get together. Those were then posted on Facebook. Or perhaps your cousin added some pictures to Instagram. Now? You and your family members can look through those photos (whether it is a Facebook album or an Instagram feed) and reminisce. This is a wonderful way to focus on the good times – and appreciate the love of family.

Family Mementos and Technology 3

Technology Helps You Edit and Preserve Family Videos. How many old family photos do you have lying around? What about home movies? Videos filmed on your phone or digital camera? Technology made it possible to record important moments. Like weddings, anniversaries, birthdays, and graduation ceremonies. Why not take things one-step further? There are many free video-editing programs available. In fact, most computers come with free video editing software. Take this opportunity to preserve those family videos in an exciting way. Edit together important clips, add in photographs, caption videos, or make a slideshow. You can show it off at the next family gathering. Or you can even share it on your Facebook page. Everyone in your family will love the end result…and appreciate all of the time you put into this creative project.

Thank goodness for technology. Without it, sharing, creating, and preserving those family mementos would be far more difficult. These days? There are plenty of ways to use technology to your benefit. Personalized items, social media, and video editing are just the beginning!

Essay: Can Technology Replace Manpower?

Technology and machinery have taken a step forward in today’s world, that is, the 21st century. Most of the tasks that were earlier done by man are now being done by machines. You’ve dirty laundry? No problem, there are millions of washing machines out there. Don’t like doing the dishes? Get a dishwasher! Thanks to technology there are billions of machines that have literally replaced man power.advanced-tech

Technological Influence

From computers, carrying out our day to day tasks, to luxury items such as intelligent bathrooms that heat the water to your liking, which in turn can be controlled from your mobile phones, technology is everywhere and whether we all use it or not, technology is replacing manpower increasingly.

Speaking of mobile phones, there are a host of new features and technology that link your mobile to your house, air conditioner, bathroom, car, etc, where normally you do the chores yourself, all these can now be done by single click on your mobile application. Yes! It is that simple, technology has made things simple, no longer do you need to do things by hand, all these can be done with some type of machine that intelligently uses technology to minimise human effort and maximise output. Today, most factories have fewer amounts of men working and more machines and computers operating.

People’s Mind-set

It is not just about replacing manpower and labour it is about bettering human manpower; human beings make mistakes frequently whereas machines barely make any. Technology based machinery doesn’t get tired, it doesn’t require sleep, doesn’t require food, only a source of power to work.

In our world technology and manpower go hand in hand, but most importantly we have to accept that technology makes lives easier but human intervention is must.

Both technology and manpower are in a harmony today but the question arises, can technology replace manpower? Can technology replace manpower for good? One cannot be blamed if he or she thinks that technology can replace manpower completely, as technology has already taken over more than half of the things that were done by hand a few decades ago and newer technology is being produced every day. So it is natural to think that technology can completely replace manpower, but the truth is different and much more complicated.

Manpower as a resource

Human beings are the parents of technology. They gave birth to technology, embraced it, nurtured it, developed it further and now it serves us by making our lives a lot easier. In the coming decades, technology will take over a lot of other things that still require manpower. But here it is important to note that technology cannot simply replace manpower completely.

There are still so many people who rely on labour for their livelihood, so many people who need manpower to run their businesses and tons of other things that still require. While technology makes our lives easier and even effectively replace manpower, it can never simply replace it for good.

Reliability of Manpower

Manpower will always be more reliable if not as efficient as machines are. Machines only work till the time they are being provided energy from electricity or other sources, but a man can push his limits and endure pain. While technology can go haywire due to a simple wiring defect, humans can work through pain and injuries. So, technology might makes our lives easier but can’t mimic the human nature; and, it is our human nature that we make our own masters and it is also the reason why manpower will always be required in some shape or form, no matter how big or small. No matter how many factories employ machines to get their tasks done, those machines still have to be controlled or monitored by man. No matter how much technology develops, to develop new technology itself it will require manpower. Therefore, the coming few years might see an increase in the use of technology and humans may be replaced by technology in many aspects.

Manpower has been and will always be the required by the world in tasks ranging from something as small as cooking food to working at oil rigs or construction sites or outer space expeditions. Technology might be better than manpower, be more efficient, even might be more economical and intelligent, but because technology will never have human emotions and instincts it will never be able to replace humans.


A Rising Issue: Online Gaming Addiction

Online Gaming AddictionHas it happened to you? Does it affect someone you know? A friend of a friend? Chances are, you have experienced an online gaming addiction firsthand. Or you know someone who has. The reason for this? Online gaming addiction has become more widespread than ever. It affects countless men, women, and children around the world. (The most vulnerable age groups are pre-teens and teenagers.) Today, an estimated 10-15% of online gamers exhibit signs of addiction and compulsive behaviours. That number is expected to rise – as is the popularity of online gaming. That leaves us with two very important questions. Why is this happening? And what can be done about it?

Online gaming is a unique kind of experience. It allows users to get involved like never before. They are no longer playing a game. They are customizing their experience. Now, users can play with fellow gamers from around the world. They are able to escape into a one of a kind fantasy. That feeling of escape can be pretty tempting. Especially with stress levels on the rise. (An estimated one third of Americans live with extreme stress.)
These days? Online games are constantly changing. There are regular game updates, improved graphics, and a never-ending stream of new challenges. Added levels. Extended storyline. Those aspects make online gaming more exciting and enjoyable than ever before. They also make online gaming pretty addictive.

Another reason that online gaming addiction is on the rise? The in game awards, achievements and ranking statistics. Users can become obsessed with the idea of getting a higher score, beating other gamers, or reaching a more desirable rank status within the game. The atmosphere is competitive. For someone with a strong desire to win – or come out on top – that competitive atmosphere can trigger addiction. They may find themselves playing more and more frequently, paying large amounts of money for game upgrades, looking up strategy techniques online, or even attempting to play online video games professionally.

This addiction should not be taken lightly. Not only is it on the rise…but there are many ways that an online gaming addiction can affect a person. Both in the short term and long term. Each has the ability to hurt the users emotional and physical well being. Some of the most common effects include: chronic fatigue, difficulty sleeping, eyestrain, carpal tunnel, dietary issues (not taking time to eat or drink), difficulty socializing (missing out on social events, the loss of friendships, and feelings of isolation), financial problems, and even loss of employment. Users may experience a few or many of those effects. It varies based on a number of factors, such as age.

Online gaming addictions are serious. They have the potential to destroy relationships, career aspirations, and more. This is why they require proper treatment and care. Thankfully there are now support groups available, like Online Gamers Anonymous, to help users overcome the addiction. There is no doubt about it: this issue is on the rise. However, addiction groups make it possible for users to take back control, live fully, and experience the wonders of online gaming in moderation.

The sponsor of this essay about online gaming addiction is – One of Professional Writers available online.

Successful Real Estate Entrepreneur Offers Tips for a Positive Company Culture


Ethan Conrad is a successful commercial real estate developer in Sacramento, CA. Conrad founded Ethan Conrad Properties Inc. in 1995, a company that now owns and manages more than 150 commercial buildings throughout northern California. With a BBB Rating of A+ and as the recipient of numerous awards and accolades, the company has proven to be remarkably successful. However, as successful as Ethan Conrad is, he recognizes fully that without a solid, positive, and motivated team, no one can reach the heights that his company has.

Even the most successful entrepreneurs cannot achieve this level of success alone; employees are at the core of a successful enterprise. One of the largest concerns for business owners, managers, and employee leaders has to do with how to keep employees motivated – and the answer lies in creating a positive company culture. According to research by the Society for Human Resource Management (SHRM), the top attributes of a company that make employees happy and committed are:

  1. Their relationship with their co-workers
  2. The level at which their work contributes to business goals
  3. The meaningfulness of the job
  4. Opportunities to use skills and abilities

While these attributes may not be difficult to think of, it does take effort to implement these to create an overall positive company culture – a worthy goal. Ethan Conrad has some advice on how to achieve these and other attributes of a “happy company” to not only become successful, but also to remain successful.

Relationship with Co-Workers

According to SHRM’s 2015 Employee Job Satisfaction and Engagement Survey, the number one factor that makes employees connected and committed to their work is their relationship with co-workers. Not only does Ethan Conrad encourage a communicative and supportive environment within the workplace, but he also encourages employee interaction outside of the workplace in many ways, one of which is volunteering together. Ethan Conrad Properties does several charity drives and volunteer events each year, with the entire staff participating. Doing so not only establishes comradery, but also encourages a stronger bond between employees as they all are able to relate to each other on a more personal, non-work related level. Volunteering also gives additional purpose to their work.

Meaningfulness of the Job

Another aspect of keeping employees committed to their work is the meaningfulness of the job. People want to know that what they do matters and that it makes a difference to others. Conrad explains that his company hosts employee appreciation events regularly to honor those who do make meaningful contributions to Ethan Conrad Properties. In fact, the business hosts an annual employee appreciation banquet in addition to awarding “Employee of the Month” accolades.

“Recognizing employees for the work they do is a powerful way to show that each and every one of them is appreciated,” Conrad explains. “When employees know how much their work is valued, they feel better, work better, and are more successful in their on-the-job endeavors, strengthening the company as a whole.”

Contribution to Business Goals

A third attribute in the SHRM survey revealed that employees are most happy and committed when they feel that the work they do is contributing to business goals. It’s important to employees that they know that part of a company’s success is because of them. One way that Ethan Conrad Inc. is successful in this respect is by regularly sharing company news with employees. This is not to say that every detail of every transaction must always be shared – instead, when something great happens for the company, employees should be informed. Ethan Conrad always shares new acquisitions with employees to keep them motivated and to serve as “proof” of a job well-done.

Making a Difference Outside of Work

Employees want to feel like they make a difference in their communities, and not just in the workplace. When businesses that are successful put forth a real effort to continuously improve their surrounding communities, employees will ultimately have more pride in the company for which they work. One way that Ethan Conrad assists communities throughout northern California (in addition to volunteer and community work) is by holding its annual small business contest, which is held to support Sacramento business growth. The company offers $100,000 in prizes to small businesses in the area, and has garnered much support for the contest from entrepreneurs, educators, and venture capitalists, bringing communities together to strengthen local businesses.

Opportunities to Apply Skills and Abilities

The fifth tip for creating and sustaining a positive company culture is to provide employees with opportunities to actually use the skills and abilities they possess. When people are able to put their talents and training to good use for the community and for the company, they feel a deeper level of satisfaction overall with the career path they have chosen. Recognition of an employee’s talent for customizing data management programs for the company, for example, would benefit the company as well as the employee – but only if that employee is given the opportunity to make those skills work.

Ethan Conrad has several specific teams in his company that are filled with people who have certain talents and abilities tailored to shine when specific needs are present. For example, his own construction team repairs and remodels the company’s buildings, adding significant value to his people, his properties, and his business when compared to hiring out or contracting others outside of the business. Another example can be found in his in-house brokerage team, a group of professionals with a talent for successfully addressing leasing and occupancy better than anyone else in the company.

Ethan Conrad Properties works just as hard to maintain a positive company culture as it does to maintain a successful business – because according to Conrad, “it all starts with the employees.” They are what holds a successful business together, drives it forward, and contributes to continued growth and success.