Tag Archives: business

4 Ways to Make Your Small Website’s Visibility Competitive with Big Corporations

Today, practically every business across the globe has at least some kind of presence online, with the biggest corporations already having years worth of content and a large base of loyal customers. As a result, it can be difficult for the websites of smaller businesses to compete with those of the big corporations, but it’s still not impossible.

Search engine optimization, or SEO, has nothing to do with who has the largest volume of content or the longest online presence. Instead, it has everything to do with who has the content that is the most relevant to the individual web searcher. Therefore, there are certain strategies you can use as a small business owner to get your website to compete with your biggest competitors:

  1. Specialize In A Specific Niche

One of the biggest reasons the websites of big corporations are as visible as they are is because they offer products and content in a wide variety of niches, and thus can appeal to more search engine queries. There’s no way the website of a simple small business can compete with that.

Instead, you have to make your website competitive another way: by zeroing in on a specific niche and then pumping out content in that one niche alone. While this may minimize your relevance for a number of popular keywords in the general business you’re in, it maximizes your relevance for that one niche. In the long run, this will translate to greater visibility.

  1. Focus On Gathering Reviews

Gathering positive reviews for your local business pages and on directory sites are guaranteed to give your website a huge boost in popularity. This is because people will always feel more comfortable searching for or buying products from a business that is clearly receiving a positive reception from past customers. Even just two or three five star reviews will make a noticeable difference in daily traffic volume.

  1. Analyze Your SEO Campaign

Right now, your competitors are turning out loads of daily content and filling up that content with popular keywords and phrases to rank them in the top five or so websites related to your business.


The only way you can hope to compete with that is if you know what the big websites are doing and then outmaneuver them. A service that will analyze SEO for you will allow you to directly compare your website with your top competitors and see what keywords people are using to find them. If you can then include those keywords in your own content, or anticipate which variations of those keywords are likely to become popular in the near future, your site will become more relevant on search engines.

  1. Establish Yourself As An Authority Figure

Each of the corporations you’re competing with right now have legions of loyal customers, so you’ll have to build customer loyalty to your own brand sooner or later. The only way customers will become loyal to you is if they feel they can trust you, and trust comes from building awareness about your business and then delivering on what you promise.

This means you not only must sell high quality products and services, you also need to use any means possible to raise awareness about yourself: running a social media campaign, starting a blog, selling eBooks, and distributing podcasts and videos are just a handful of examples of what you can do.

Maximize Your Reach

While there are no shortcuts to improving your site’s visibility on search engines, by building a strategy that revolves around the tips in this article, you’ll be able to outpace your competitors in at least a few key places.


An Uninterrupted Power Supply Will Save Your Business

Technology has become so ubiquitous in business that it’s easy to forget how much your company relies on it. If you’re in the fields of data collection, telecommunication, or industrial automation, your computers need to be running constantly in order to properly and safely conduct business. How can you expect to do that should a blackout interrupt your power supply? Even the most sophisticated software and machines fail when a power outage occurs, translating into lost data, time, and money for your company. It can even endanger your workers’ lives should vital safety systems stop. To avoid those disasters, any savvy business owner can implement a UPS system.

power supplyA UPS or Uninterrupted Power Supply is a backup battery system designed to maintain steady power running to your office equipment, machinery, and other necessary devices. With a UPS as a backup to your regular power supply, you won’t see any disruption to your power. Should inclement weather hit your offices and cause dips, spikes, or other such fluctuations in your power, the UPS will immediately kick in.

The size of the UPS your company needs will vary depending on your business. A small office won’t need the same sized back up system as a large scale plant or factory. Advanced UPS include a wide range of input voltage (between +10 to 30%) and a frequency window of 45 to 56 Hz, ensuring continuous and regulated power output regardless of the size of your enterprise. They also come with additional features like an automatic bypass which redirects power that could otherwise overload the internal inverter, preventing damage should an extreme spike hit your location.

UPS systems are an advantageous addition to businesses even if your power supply is reliable. You can rely on a UPS when you need to replace the battery of a machine that can’t be turned off. “Hot swappable” battery capabilities in top-of-the-line UPS systems allow you to remove and replace batteries in a machine that’s still active. You’ll never have to turn off a machine in order to switch a battery again, saving you valuable time you would otherwise waste while completing the swap and waiting for the unit to boot back up.

Often times, the machinery that’s running 24/7 is operating without an employee on site. Previously, this meant that late night power interruptions were only ever noticed the following morning. With reliable battery backup solutions, users can use a web-enabled diagnostic system to remotely check their UPS around the clock. As long as you have access to a secure network, you can log into this software anywhere and anytime you need to in order to ensure everything is running properly.

Constant run time is a necessity for some businesses. A UPS is the only way to ensure your machinery and data collecting software is able to run properly and safely throughout the day and night. Don’t wait for the next black out to interrupt your systems to make you realize your business needs some help. Invest in a UPS back up battery system.

Image by clint.mason_sa Under Creative Common License.


When Change is Good: Seamless Steps for Switching Web Hosting Services

Sometimes the best solution to a bad web hosting situation is to switch providers. There are literally thousands of web hosting solutions available for small businesses, but not all of them are equally robust. If you are seeing a spike in downtime on your website or receiving complaints from your customers, it may be time to cut the link to your old web hosting company and switch to a firm that has your website and the best interest of your firm in mind.

That having been said, switching web hosting companies is not something to rush into – or something to be done rashly. The spike in downtime may have a simple explanation, and the problems you have been seeing may be outside the control of the web host. Before you rush out and change web hosting companies, you need to carefully evaluate your current service and thoroughly research the alternatives.Web hosting

Back Everything Up

Whether your current web hosting company uses an IBM AS400 or some other platform, it is important to do your homework and prepare carefully before you decide to change firms. Changing your web hosting service can provide a number of important benefits, from improved uptime and enhanced customer service to lower cost and greater transparency. Even so, if you do not handle the switch properly, you will live to regret it.

Perhaps the most critical thing business owners need to do before switching web hosting services is to back up all of their data in a secure location. It is a good idea to make multiple backups of the company website, blog sites, social media pages and other critical infrastructure prior to making the move. While you hope the move will go seamlessly, you never know what could go wrong. Having a local and a remote backup of all your electronic infrastructure is a vital first step when considering a web hosting change.

Once the data has been backed up and the backups verified, you can go ahead and sign a contract with the new web hosting company. You will want to have the new web host in place before discontinuing your old service, so it is important to plan carefully. You may need a week or two to make sure your new web hosting service is providing what you need before you cut ties with your old web host.

Keep Downtime To A Minimum

It is important to work with the new web hosting company to point your website domain to their servers. The company you are switching to should be able to provide all the information you need to repoint your website and make sure the experience of end users is unaffected.Web hosting

When you change web hosting companies, you want to make sure there is no impact on your customers and the end users of your website. The change should be completely transparent to your customers – if anything the new web host should provide a better experience, 24/7 uptime and superior service going forward.

Web hosting is a must for any company, and it is important to constantly monitor the quality of the service you are receiving. If you notice a degradation in quality of service or a reduction in uptime, it is important to research alternatives and start getting ready to make your move.

Kimberly Banks works in E-Commerce and enjoys being able to share her industry insights with an online audience. She writes for a number of different business and IT websites.

Image by B.Garry Under Creative Common License.