Are you after creating your own successful business website, building a healthy community around it and be recognized as an authority in your niche? These are 10 of the must-have plugins for owners of business websites that will set you on the road to success. They are both feature-rich and powerful and will help you to transform your simple website into a corporate one. The plugins themselves serve different purposes – from social media promotion and content creation to SEO and caching.
Some consider SEO the key to success on the web and it isn’t enough to just write articles on a specific subject in order to attract visitors to your pages. You must focus on particular keywords and write content around them. This is where the SEO plugins come to make your task easier.
- WordPress SEO by Yoast
This is my favorite plugin for SEO and one of the first plugins I install before I start adding content to a new website. It is also the most respected and frequently downloaded plugin in its category. It uses advanced techniques for on-page analysis and comes with a lot of other handy features, such as keyword tags and custom Meta description. However, WordPress SEO by Yoast offers so much more like the means to add noindex, nofollow and nodir tags to certain posts and pages. Additionally, you are given SEO control over author profiles, categories, archives, tag pages and custom post types.
This premium SEO plugin gives you control over different SEO aspects, including on-page and off-page optimization. It adds Twitter Meta data and Facebook open graph tags to help you make your website more social. Its smart and powerful interlinking capabilities automatically interlink your internal pages. The ability to collect LSI keywords is one of the most powerful features of the plugin.
- Simple Sitemap
According to the webmaster suggestions and guides of Google, both small bloggers and large corporate website should generate and submit a sitemap of their sites to webmaster tools. This allows spiders to crawl all the necessary links easily. It improves the organic traffic and the indexation rate of a website.
- Google Authorship
This plugin makes verifying Google authorship a breeze. The author just needs to add a link to your website from the contributors section. The step is necessary in order for Google to confirm your authorship of a particular piece of content. The rest is handled by the plugin.
- Contact Form 7
This free add-on has scored more than 28 million downloads, which has easily transformed it into one of the most widely-used plugins for WordPress. Since the plugin is very important for connecting businesses with prospective clients, a lot of people rely on it. It also helps businesses collect feedback for their services.
What is more, the plugin demonstrates a determination for customer support, which also results in higher conversion rate. This one is definitely one of the must-have plugins in your WordPress arsenal of useful tools.
- Woo Commerce
If you aim at establishing a self-branded or an affiliate-only website, the Woo Commerce plugin is an excellent choice for you. It will allow you to sell products directly from your website.
It has all the necessary functionalities you need to establish your brand and start selling on the Internet. It comes packed with multiple payment options and smooth payment processing. But that’s not all. It also handles product reviews, content generation and the ability to present your reviews and articles in the most appealing manner.
There are also numerous eCommerce themes that instantly transform the look and feel of your website. Additionally, it comes with options such as PayPal integration, discounts coupons, free shipping and should you wish it – Google analytics integration. The large number of custom widgets the plugin has, also results in a better ecommerce experience.
- Google Analytics
One of the most important tasks of every internet marketer or webmaster is the ability to keep track of website visitors. Google Analytics is a plugin, which generates statistics that help you improve conversion rates. This plugin is very helpful in its ability to track outbound links and select custom variables. There are no manual code insertions – the add-on handles everything automatically.
- WP Super Cache
This is one of the most necessary plugins for every website or blog. It helps boost the speed of your website by generating static HTML pages from your dynamic web content. The dynamic content of your WordPress site uses a MySQL database queries, PHP and JS scripts to serve the content, which takes a lot of time. However, when these dynamic pages are instead converted into static HTML pages, it increases the load speed of a webpage considerably. The minification improves the load time even more.
WP Super Cache creates the static files by using advanced functions. It has a settings page allowing you to set up multiple options and integrates a CDN option, allowing you to load all your css, JS files and images via a content delivery network, resulting in an improved page load speed.
- Call to action buttons
The plugin is a simple solution for boosting your conversion rate. Although most of the buttons aren’t SEO-friendly, and are usually JS or Ajax-powered or use images instead, the add-on is an easy way to create 100% W3C-validated action buttons. You are granted complete control over the design of the buttons and the ability to add dofollow or nofollow tags. You can also use a number of gradient variations for the buttons as well as the option to open affiliate links in a separate browser tab.
- Social Media Auto Publish
As social media has extensive influence on the Internet, it helps improve your brand presence. However, publishing every new post on your social profile often takes a lot of time and effort. It is especially true when you have a number of authors on your blog. The use of this business-related plugin automates the task of publishing content on social media.
John Constantinides is an experienced entrepreneur, digital marketer and social media strategist. Throughout his years of cutting-edge work in the digital marketing, SEO, web design and social media optimization, he has successfully developed multiple business ventures and become an authority on search engine marketing, SEO and SMO. For more information please visit http://bluehatmarketing.com/