Every website owner is looking for better traffic. We know that more visitors means more ad revenue, more sales, and better brand awareness. When traffic is moving upwards, business is soaring. So, how exactly do you get your traffic moving in the right direction? We know that it takes time and effort to create a website. It takes even more effort to write content, and keep the site running. And we know that it’s frustrating when you struggle to generate traffic. It feels like wasted time. But hold up, there is a way to turn it around! Here are the five most effective ways to drive more visitors to your website.
- SEO – SEO, or search engine optimization, is all about making your presence felt on Google. You don’t need us to tell you that getting your site on Google’s first page will send thousands of visitors. SEO is very effective when done correctly, but it does take time. It’s a series of tricky techniques that mix both onsite and offsite efforts. If this all sounds new to you, we’d suggest undergoing some SEO training. You’ll slowly move your site up the rankings, and see a surge in natural traffic.
- Content – Blogs, videos, and infographics are the key to drawing huge amounts of traffic to your site. We all love to click on exciting content, and we’ll share it eagerly with our friends. This is the culture of content you should be looking to tap into. Start focusing your efforts on highly engaging, powerful pieces of content. Grab your customers’ attention with killer blogs and videos! Use catchy headlines that hook visitors, and convince them to click on your work.
- Social media – Some of the biggest sites in the world get more than half their traffic from social media referrals. You can do the same by building your Facebook, Twitter, and Instagram profiles. Remember we talked about great content before? This is where that will come in especially handy. Great content spreads like wildfire on social media. It might even go viral. Start focusing on growing your social channels with increased interaction and better content. That will drive traffic straight back to your website.
- Email campaigns – Email newsletters aren’t necessarily the best way to drive huge volume of traffic. But, it’s the best way to send targeted leads and sales. Remember, it’s not always about sheer figures. It’s about targeted leads who will buy from you. And that’s where email campaigns are fantastic. The people on your email list are already interested in your product or service. You just have to keep prompting them. Start by collecting email addresses on your website, and sending regular newsletters.
- Advertising – You’ve probably noticed that each of these ideas takes time. Unfortunately, building traffic does. However, there’s a way to skip out the early process. But it involves paying for advertising. Online ads through Google or Facebook are easy to set up, and very good value for money. If you want high traffic fast, try it.
Start implementing these tricks, and you’ll see a nice upward curve on your analytics graphs!