When visitors come to your website, they want to know it is secure. This is even more true for websites that offer shopping carts; if a user is going to enter their credit card information, they need added assurance that their information is secure. However, this security can sometimes be hard to offer. Without a valid SSL certification, your website doesn’t prove anything.
As recent events have shown, nothing is safe – not even the cloud. However, with a valid SSL certification, your website will have the same levels of protection as multinational companies. Not only does this give you peace of mind, but it creates another level of trust for any visitors. You ensure that their information is protected, which helps to improve your brand. It adds a layer of validity that little else can.
This assurance can be just the element necessary to tip the balance in your favor, particularly if a customer is on the edge about whether or not to employ your services. When you compare the benefits of an SSL certificate, it seems like a no brainer. Best of all, it hardly costs anything to buy a premium SSL certificate – for just $68.00 per year for three years, the certificate can be yours. This investment is nothing at all compared to the benefits you’ll receive in return.
After all, with a secure website, there’s no risk of data loss, which means no risk of lawsuits. There’s also the possibility of increased sales which didn’t exist before.
Most SSL certification companies offer a large warranty to help you feel secure about the purchase. Rather than worry about whether or not your investment is worthwhile, this warranty guarantees that even if something goes catastrophically wrong, you’ll get your money’s worth out of the deal.
SSL is hard to crack, even for the most skilled hackers out there. Even if it doesn’t offer perfect protection, it makes your site more secure than 99% of others out there, and that’s what matters. Once your customers know you take the added steps to protect them, you’ll see their gratitude in the form of increased revenue.