Twitter Masterclass: How to Make the Most out of Twitter for Your Business

Twitter Masterclass: How to Make the Most out of Twitter for Your Business

June 10
09:06 2016

Twitter is one of the world’s leading social media platforms, which makes it a highly contested battleground for small and large businesses alike. Almost every business in the world has a social media presence on Facebook, Twitter or better yet, both. Whether or not you decide to use social media is ultimately up to you, but you’re missing out on a lot of potential exposure and clients if you aren’t.

Why you should be using Twitter

Twitter is the ultimate in short-form messaging and alerts. You can advertise products, you can speak about daily happenings in your office or you can respond to mentions and comments about your brand. For example, if you’re running a gift shop and you have a Twitter presence, happy customers can write tweets and mention your company brand, telling their followers how happy they are that your product arrived on time and exceeded expectations. This, in turn, makes their followers curious, clicks on the mention and leads them to your gift site.

People are social creatures. They’re always looking for outlets to express opinions, show off something new or even just to follow a figurehead or celebrity. Celebs are some of the most influential people on Twitter, able to amass millions of followers. Anything they tweet is turned into gold by the media, and you too could reach that status if you work on your social media presence.

Implement social media strategies from the beginning

You always need to plan for social media. For example, something as simple as adding a dedicated Twitter share button onto blog posts and articles can take days if you aren’t familiar with the API or software that’s used to power your website. Even worse, the implementation could end up looking sloppy if it doesn’t fit into your website design that you paid someone to make you.

Always make sure to mention these widgets and needs to your website designer if you’re paying them, or if you’re making your own then take some time to draw your intended design on a piece of paper. Reiterate and improve it as many times as you can before releasing it to the public.

It’s also a good idea to hire or assign someone to social media management. It can be a time-consuming job, so you don’t want to give the role to someone who’s already a vital component in your company or even yourself. Choose someone that understands internet culture, how advertising and marketing works and knows their way around Twitter.

Topical tweets

If you’re running a news publication or create content, then you always need to relate your work to topical trends. Let’s say you run a video game blog. If you aren’t covering the latest releases and announcements then you’re going to fall behind when it comes to relevancy. People want to read the latest news articles and keep up to date on trends, so if you aren’t covering them you’ll never reach the reader base you want to. Stay topical, tweet about recent happenings in the circles and industries that you cover, and never wait too long before the news becomes old.

Of course, topical tweets that aren’t related to your business are fine as well. Let’s say your main Twitter account is a personal one that’s linked to your business. Since you’re not using a business Twitter account, it makes sense to tweet about topical things for the sake of social interaction and to get attention in hopes of someone agreeing with your opinion, clicking your name to follow you and then in the future, receiving updates about your business. Just make sure you don’t tarnish your name by introducing a controversial opinion that could make people unfollow you.

Stay trendy

The internet is a melting pot of all the world’s cultures. As a result, many themes, behaviours and in-jokes have become a staple among internet denizens. For example, internet meme culture is extremely popular among teenagers and adults alike. It’s a global phenomenon which many businesses have tried to piggyback off of, only to have their plans backfire when internet users shame them for trying to soil their “memes”. While you don’t need to understand every single nuance of internet culture, it can be incredibly beneficial if you understand how internet memes are spread, how they affect market trends and how they can be used to your advantage.

For example, one of the most popular internet phenomena right now is the use of emojis. You can add emojis into your Twitter messages by using an online website to copy emojis and paste them into your tweets. Be warned, however, because something as innocent as an eggplant could be seen as a phallic object, and the peach emoji is often used to represent buttocks. If you’re a humble online vegetable and fruit dealer, then you’d be wise to avoid using these emojis despite their simple outlook.

Subtle Twitter advertising campaigns

Although many internet users employ the use of free ad-blocking software, the majority of people actually don’t bother with them. This means that you’re almost guaranteed to reach an audience if you use Twitter’s targeted advertising services. Targeted just refers to the way those advertisements reach an audience. For example, if you run a software development company then your promotions will be targeted towards industry professionals and software developers instead of people that play video games or like music. Likewise, if you’re selling children’s toys, then your advertisements will be targeted to parents.

However, that doesn’t mean that you should only be using Twitter’s built-in services. You can also advertise with your own tweets as long as you aren’t blatant about it or spamming your followers. For example, you can tell your followers about an upcoming promotion or product release, giving them ample time to research it and generate hype among their own followers. They’ll retweet your message, link it to their friends and perhaps even share it to other social media circles. Keep in mind that you need to build a following before you should subtly advertise, because if your existing followers leave due to your spam then you’ll never gain enough traction. It’s fine to tweet about new products, but keep it at a bare minimum.

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