Whether your business has a physical presence, is solely online, or is a mix of both, you are probably actively searching for new clients and the best way to attract them. Marketing is, of course, generally the best way to do so, but it can get costly and overwhelming trying to see through the hit and miss strategy of which techniques are the best for your company.
It doesn’t have to be that way, however. With these six marketing tricks, you will be working smarter, not harder, and your new clients will regularly show up like clockwork!
1. Choose Your Tone of Voice Carefully
It’s kind of like your parents used to say: It’s not always about what you say, it’s how you say it. You have to use the right tone, voice and relevance in your marketing messages. Many, many times an excellent advertisement has not succeeded because the voice or model was displeasing to the general public, or there was a level of bias or negative stereotyping in the words.
Run your marketing message through professionals who look for those specific content areas before you spend money or resources on a message that may have a negative impact on your business, or not work in general.
2. Go For the Trainings
Sales and marketing trainings are accessible as nearby as your phone, if you just look around. Provide your employees and partners, as well as yourself, with the newest trainings available to build a successful, educated and knowledgeable sales team.
3. Continue Inbound Marketing Strategies
Inbound marketing focuses on channels like social media, blogs, and SEO specifications. Often, these strategies cost next to nothing, but they can be very powerful. Content is designed to target your ideal customers and you work consistently improving your business’s content and reputation while attracting potential clients.
Inbound marketing works if it is done carefully, and costs around “62% less per lead than traditional outbound marketing.” However, in that same vein, 84% of audiences in the target range of ages 25 to 34 have stated that they will leave even their favorite website if the advertising is too intrusive, so do your research and target carefully.
4. Integrate With Outbound Marketing
Outbound marketing is any sort of traditional marketing, such as television or radio ads, newspaper and magazine ads, flyers, brochures, etc. When the company initiates the conversation with the potential client, that is outbound marketing.
Obviously, this sort of marketing is often at an expense. However, if you work with a professional company concentrating on channel marketing with outbound tactics, your expenses are quickly recouped through new clients.
5. Timing is Everything
Don’t look to expand if you can’t keep up with the influx in demand. If your competitors are experiencing a high revenue and client base and you are not, however, it’s time for a new marketing strategy.
6. It’s Okay to Share What Works
Or even what doesn’t. Don’t reinvent the wheel. Evaluate what successful companies in your product line are doing, and emulate them. You each have a common goal, so good business sense would be to see what works for them and what doesn’t, and design your marketing parallel without copying their work.
Success is Around the Corner
These are proven tricks that work, so once you are implementing them consistently, you will see regular clients coming to you. Be sure to evaluate your strategies regularly and determine what works and what needs adjusting. Success is in your future, so start getting ready for it today!