Style, Simplicity, Continuity and Good Taste
are essential.
Simple and Direct is the best of style
in designing a web page.
The style should be direct to the point.
Information should be simple and clear. Do not use complex and ambiguous language. If the subject is a complex one, then break it into cogent sections that make sense together and branching out from there.
The message should be complete and continous. Do not leave the visitor in the wild!
Good Taste is as important.
Keep color scheme simple. Try to use one or two color families. (Grays and Blues, Browns and Reds, Purples and Yellows etc.) Avoid clashing colors.
Provide Links - All pages must contain a link to the HOME PAGE. E-mail address must have a link to the e-mail address.
DON'T GIVE A LINK TO A NON-EXISTING PAGE! Always make sure that the page exists before you give a link to that page.(If a link is given to a non-existing or dead page, visitors may think you are not keen in updating the information and will lose trust in the other information)
table of Contents - If the text is long, add a list of topics and anchor each to the relevant portion of the text. This way, the visitor can easily find what he wants to read.
Navigation Bar - Have a navigation bar to give a consistent look.
Graphics - Be modest in using graphics. Size & number of graphics should be in proportion to the text. If you are using graphics created by others, make sure that it can be used. You can get Royalty Free Stock Photographs on the Internet.
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