Just because you are generating enough leads into your store does not mean that your conversion rate will go up. It is not enough to get your target audience to your website or store. You need to make sure that most of them convert. You can opt to hire an adverting agency which can run your ad campaigns and manage your leads for faster conversion.
Go the social media way
It is not one thing you should ignore. You have to o social media way no matter the size of your business or who you sell to. Not every customer will hang out on social media but if you run an ecommerce store then you should connect your online store with your social media accounts. This helps to drive traffic and get quality SEO. You can make good use of the Facebook ads to help drive more organic traffic to your site.
Keep your web design simple and consistent
It has to be designed with the target audience in mind. Remember it is not about what you think is right but what is right for the users of that website. In that case, you should carry out a research on what kind of design would be fit for your kind of users. Even with a good advertising agency, if your web design is poor, you will not be able to get quality traffic to your site.
Upload content on a consistent basis
You have to be consistent if you expect anyone to look forward to your next piece. Readers will always love to follow a good blog that engages them positively and looks to answer some of their most common problems. For example, if you have a cooking blog, readers will want to know your next recipe and how you can pull off preparing quick meal. However, if you keep them waiting, they will have more time to search for a similar blog that offers similar but consistent engagement unlike yours.
Ask customers to leave reviews on your website
Once prospects visit your reviews page and find multiple positive reviews, they are likely to shop at your store. Reviews paint a clear image which plays a huge role in the decision to buy for a first time customer. On top of that, you have to do a bit of advertising to help put your business on the map for buyers to find. This is where you will need to hire a reliable advertising agency to help set up an attractive ads campaign.
Improve user experience on your website
The user can simply be a visitor, a lead or a customer. Whichever the case, you have to be able to impress them with your web design. It is not just about the design or layout of the website, they have to find quality in what they find in your site. For example, the content has to be clear, easy to read, relevant, and well structured. This will help sell your business to the right clientele which will later increase revenue for your ecommerce store.