Between the latest Google analytics update, selective publisher, and other changes within the Local SEO community, many businesses have begun reevaluating their efforts in link building in the New Year, with others completely abandoning their link building strategy altogether. Unfortunately, this can be detrimental to your marketing campaign because link building still matters. If you are reevaluating your efforts, or are thinking about abandoning your efforts, here are some tips to help you better understand how to optimize your online marketing efforts.
Connect with Local Bloggers
The first thing that you want to do when you start to rebuild and reevaluate your link building campaign is to research specific bloggers, publications, and influencers that you want to reach out to. Search Engine Journal writer Kevin Rowe suggests you use tools like Buzzsumo to help you find favorite posts about related topics, then work in reverse to research the site the publication is on. Building relationships with local bloggers can help you to gain a mention or link to your company.
Leverage Strategic and Local Partnerships
Forming partnerships with local organizations and businesses can provide you with an excellent opportunity to get backlinks. It is essential that you create local strategic connections that you can refer your customers to when they need a product or service that you don’t provide, explains Casey Meraz, a writer for Moz, an SEO consulting company.
Focus on Creating High-Quality Content
Your marketing efforts won’t survive without high-quality content. The same goes for your link building efforts. People like to link to content that they feel is worth sharing, so if you want to get lots of shares, you need to create high-quality, useful content that your audience feels is valuable.
Be a Guest Poster
A great link building tool that you can use is guest posting. However, it is critical to understand for it to work correctly it should be done by networking with local businesses and organizations, rather than spamming. If you start guest posting with the sole intent of getting links back to your site, you will probably get little value from the process. Being a guest on a podcast can also help you build links back to your website.
Get Involved in Your Community
Get involved in your community by sponsoring local events in your city. This can help you get links from the event’s sponsorship page, which can be an extremely useful way to increase your local SEO campaign. Most local events have a website and get news coverage leading up to and during the event, which can lead to getting links from higher authority websites.
Consider Hiring a Reputable Link Building Firm
When it comes to your link building campaign, you may want to hire a link building service to help you in your efforts. The right firm will include a team of skilled SEO managers that specialize in link building. They can help you get started on your efforts or help you reevaluate and reorganize your link building campaign.
If you don’t want to waste your marketing efforts, you have to develop a solid link building campaign. The more links you have pointing back to your company’s website, the more exposure you will have, helping you to grow your business and increase your profits.