How To Promote Your New Online Brand
Knowing how to advertise your new eCommerce website is paramount to your eventual success. That is why you will find thousands of articles online offering tips and tricks. The problem is that most of them presume you have a lot of money to spend. In most circumstances, you will have borrowed cash from the bank to launch your venture. So, it’s vital that you don’t waste a dime. At the end of the day, you’ll have to pay that investment back with interest. With that in mind, the last thing you need is to overspend on marketing concepts that don’t work.
Engage in creative content marketing
Creative content marketing could benefit your new business in a few different ways. Firstly, it will help with your SEO efforts and improve your search engine rankings. Secondly, it will promote your company to the people who matter most. Let’s presume you sell winter clothing from your new website. Creative content experts would publish articles online that mention your brand in the relevant text. The most likely people to spend time reading those posts are your target market, so everyone’s a winner.
Promote lucrative deals for new customers
Deals and offers are another excellent way of attracting people to your eCommerce website. Maybe you could say that new customers get a 20% discount on anything they purchase? That should encourage them to take a good look through your stock and see if they like anything. It should also mean they tell their friends about the fantastic deal, and you achieve even more sales. So long as you’re not making a loss, offers of that nature should help you to draw more people towards your domain. Just make sure you pay to promote the deals via your social media pages. Facebook has an incredible tool for that. Best of all? You don’t have to spend a fortune to get started, and the process is straightforward.
Use SMS to your advantage
Many people claim the use of SMS for business success is essential in the modern world. You just need to find a gateway provider that meets all your requirements. In most instances, you can manage the entire system from your desktop computer. That means you can send and receive bulk messages to customers without working too hard. You can also track the messages to ensure they reach the right smartphones. All you need is a large database of customer information. You can create that by adding contact details whenever someone makes a purchase through your website.
The only other thing you need to think about relates to mailing lists and publicity stunts. Take some time to search online for the most successful PR campaigns during the last couple of years. You’ll find many articles that highlight extravagant and unusual publicity stunts that worked well. Try to learn from other firms, and develop something similar. In most circumstances, you just need to think of something funny that will create attention for your brand. Maybe you’ve just discovered your store cupboard is haunted? Perhaps you’re installing cat flaps for any feline guests? Anything that seems amusing should help you to create the desired results.