Do you hear a lot about the importance and benefits of blogging, but wonder if it’s really as effective or worth the time and energy as people say?
If your blog posts are well-written, relevant to your business or niche, and search engine optimized, it’s true: blogging can be an important tool for boosting traffic and increasing conversions.
Blogging is a relatively easy and inexpensive way to increase traffic to your site, boost search engine rankings, and show that you’re an industry leader. No matter if your business is small or large, a blog can reap huge benefits. If you’re short on time, consider looking into blog writing services that can help create quality content when you need it.
Here are three powerful ways that blogging can help grow your business.
1. Increase Traffic To Your Site
Companies with blogs typically have higher web traffic and conversion rates than ones without. The more relevant and frequent the content you produce, the more quality material you are providing for search engines to index. For example, if someone is searching for a specific answer or product, a blog post on that topic can give them the answer they’re looking for. With each post, be sure to keep SEO best practices in mind.
Think about what your ideal customer is searching for and what questions they have. Then, make sure that you are delivering exactly that in your blog posts. Research popular keywords relevant to your business, then be sure to incorporate those in your content.
Blogging also creates perfect material for sharing. Use the power of organic link building to increase traffic and search engine ranking. Blog posts are great for linking on social media, and on websites of other businesses through guest blogging or adding backlinks.
The great thing about blogs is that they continue to reap benefits 24/7, and long after the publish date. If an old post is relevant to customers and can answer a question for them or provide engaging content — no matter if it was posted yesterday or two years ago — it can bring traffic to your site indefinitely. Be sure to tweak older content with new data or updated links, if needed.
2. Show That You’re an Industry Leader
A blog is a great way to educate people about what you do and to introduce people to your product or service. Well-written and solidly researched posts can show that you’re an industry leader by providing valuable, expert content.
It also helps build trust and loyalty with your audience by offering consistent, engaging content that answers their questions or provides them with the information they are looking for.
It also helps differentiate your product or service from other businesses — and show why you’re the best! If your audience finds consistent valuable material from your blog, they’ll keep coming back for more.
3. Increase Conversions
Blogging not only attracts more people to your site, but it helps attract the right audience. Fresh, relevant content in your blogs provides material for your potential customers to read.
Your blog posts should appeal to the pain points of your ideal customer. Think about what potential problems, questions, and interests they have, and then write your post around those specific things.
Customers are often looking for a solution to their problems. If you can provide that solution in your blog and your blog is easy for them to find, it’s the perfect opportunity to convert them from a lead to a customer.
Now that you have your ideal customer visiting your website, what do you do next? Make sure every single thing you post has a clear CTA — or call to action — to keep your audience engaged and lead them to the next step, whether it’s purchasing a product, scheduling a consultation, or downloading an e-book. At least once in your post, prompt your reader to take an action such as “learn more,” “buy now” or “leave a comment.”
Maintaining a successful blog can take a lot of time and energy, but the results are worth it. Compared to many other types of marketing, blogging is cost-effective and once your content is posted, it continues to deliver and bring in traffic day and night, for months and even years to come.