Do you run a medical practice? If so, it’s likely you will also have a website for it too. When you first set up your site, you will have doubtless believed it to be a mine of information for your patients. The only trouble is; most medical practice websites are seldom updated on a regular basis!
That can lead to a whole host of issues. First, the website could be vulnerable to hacking attempts. Second, it could contain a lot of outdated information. And, third, it gives potential patients of your medical practice the impression you don’t move with the times.
As you can imagine, those are pretty damning facts to comprehend. Do you want to ensure your website doesn’t fall into those same traps? If so, it’s time to give your site a revamp. Still not convinced? Let me explain why it’s crucial to give your site a check-up and action any problems:
Old content can confuse people
If you never update the content on your website, you are liable to give patients the wrong information! It’s no secret that there are often changes in the way a medical practice operates. It can be something as simple as opening times. Or it can be something as complicated as registration procedures for patient portals.
It’s vital that you make any necessary updates to your medical practice website in a timely fashion. If you don’t, you could end up opening a “can of worms” so to speak! And, trust me; you don’t want to deal with the fallout of something bad because of incorrect information on your website!
Outdated web design can restrict your visitors
The thing about websites is that you have to refresh their layout and styles every so often. You might think that is for improving esthetics, but there’s another reason this is important. If your site’s design doesn’t work well in modern web browsers, you are likely to alienate your visitors!
These days, most people use mobile devices to surf the Web. When it comes to medical website design, style and layout is important for practical reasons. Not just for esthetics! Another important consideration is accessibility.
What happens if you’ve got visitors that have vision impairments? They might use screen readers to “speak” the content of your site to them. Or they might need to adjust the color settings and font sizes in their browser windows.
Your website needs to adapt to such requirements. It’s one of the areas of web design where many sites fail – not just ones for medical practices.
Your web host might be too slow
Don’t you hate it when you visit a website and it takes forever and a day to load? I know I do! If you don’t want to annoy your visitors, it’s essential that you host your medical practice’s website on a fast server.
There are millions of them out there, so I’m not going to recommend one over the other. What I will say is that you should research how good they are and do speed tests on sites hosted by them. That way, you can ensure your visitors can access your content when they need to do so.